Omnipreneurship
An entrepreneurial approach for every aspect of life and the basis of our group culture. We’re driven by outcomes, powered by collaboration, and fuelled by compassion.
In a world where the pace of change and the degree of interdependence have never been greater, a narrow definition of entrepreneurship as innovation leading to profit does not sufficiently serve society or our environment.
Our home-grown philosophy, Omnipreneurship, is about reclaiming the characteristics of entrepreneurship such as pluck, competitiveness, a willingness to take risks, imagination, hunger, creativity, and most important, vision for the greater good. It is about releasing the spirit of entrepreneurship from its shackles and applying all these admirable characteristics to meet the challenges of our time.
This ethos is the foundation of our culture at Al-Dabbagh Group and bolsters our values of integrity, passion, respect, forward thinking and teamwork.
The ten golden rules
- 1I aim, therefore I am
- 2The greatest among you
- 3Exceptional execution
- 4Imagine the next big thing
- 5Honey as money
- 6Design organically
- 7Collaborate to accelerate
- 8Delight the stakeholder
- 9No risk, no gain
- 10Share your story
Giving:
A sense of purpose
Giving is the purpose of life. It gives us meaning. At ADG we give our compassion and respect to others as well as giving our time, resources and money. Giving is not merely a philanthropic extension of our work, it is integral to the activities of each of our businesses. As a group we know that while we have the passion and the vision to create positive change, we don’t always have the knowledge. It’s why we created Philanthropy University, to empower social impact organizations across the globe that are dedicated to addressing local challenges, by offering learning opportunities, peer support and funding.
Earning:
Thriving today, for tomorrow
Earning is about gathering the fuel and resources we need to thrive. It is exhilarating. When we earn knowledge, reputation, respect, partnership, and wealth, we are stoking the fire within us and the fire of our community for today and tomorrow. At ADG we have an ambition for all companies in our group to operate a fully sustainable business model. This extends to developing sustainable investment criteria for our future partnerships and investments.
Sustaining:
Investing in the future
Sustaining is about investing in those who will carry the torch. It is the protection and enrichment of our planet’s resources and the promise of a brighter future. Tanmiah Food Company integrates our sustaining principle into its day-to-day activities by converting on-farm poultry waste into fertilizer for trees, pushing us toward our goal of planting one million trees. This is just one example of how our companies are making strides towards reducing their environmental impact and contributing to the Group mission of being listed amongst the global top 30 wholly-owned family businesses in terms of contributions to the SDGs by 2030.
Omnipreneurship Unit
When it comes to taking care of and retaining our colleagues, our Omnipreneurship Unit focuses on five key areas: Diversity Programme, Colleague Experience, Future Omni Leaders Programme, OmniU and Wellbeing Programme.
Here are some examples of the work we’ve been doing.
Great place to work
We want our colleagues to enjoy coming to work and feel part of a strong home-grown ethos and set of values. We have worked hard to create a productive and happy environment and we are very proud to have been ranked the Number 1 Best Workplace in KSA for 2022 (Great Place to Work rankings) and the Number 3 Best Workplace in UAE.
In 2020 we were also recognised as one of the Best Workplaces for Millennials in the GCC, for women in the GCC, and Best Workplaces in the Middle East.
Diversity programme
A diverse workforce means diverse ways of looking for solutions to problems and at ADG we are committed to pushing our diversity agenda. We hold diversity awareness sessions, conduct inclusive leadership courses, and produce an inclusive index survey. In 2021 we launched our Diversity and Inclusion Policy, which keeps us on track and accountable.
We focus on attracting and retaining people with a wide range of skills, experience and backgrounds so we can reflect the communities we operate in. Our colleagues are our greatest asset, so we know a diverse workplace and an inclusive work environment means they will be able to deliver exceptional work for our customers.
The future is bright
ADG’s Future Omni Leaders programme offers many varied learning options and gives candidates access to a range of businesses and industries in the region and beyond. We want to enable future generations of professionals to develop core skills and position themselves for successful careers, as well as attract and retain the best graduates from the best universities around the world.
A sustainable work life balance
As part of our commitment to Omnipreneurship’s sustaining principle, ADG has evolved the wellbeing framework. The new framework encompasses a holistic view designed to support our colleagues across five categories of wellbeing, including: Health, Social, Community, Financial and Career. ADG knows a work life balance is an important factor in ensuring its growing and diverse group of colleagues feel supported and able to work in a safe environment.
Giving our colleagues the opportunity to learn
OmniU is a digital space where ADG and all portfolio business colleagues can learn and grow. Our colleagues can choose from hundreds of courses from the world’s leading companies, innovators, and universities including Disney, Google and IBM. The courses will help individuals learn important skills and they closely link to our Competency Framework. This is a system that attributes professional skills to each element of the Omnipreneurship ecosystem and its ingredients. Not only does this support colleagues with their personal and professional development, it also enables ADG to actively work toward the targets we’ve set for our 2030 strategy.
Innovation at ADG
The OmniLab at ADG is focused on ensuring digital transformation happens as swiftly as possible across all our businesses. As part of this focus and innovation push, the OmniLab has set the target to transform ADG into one of the world’s top 50 BCG ranked innovative companies by 2030.
You can read more about Omnipreneurship in the Simon & Schuster published book, “Omnipreneurship: An Organized Approach to Living a Life of Meaning”, written by Al-Dabbagh Group’s current Chairman and CEO, His Excellency Amr Al-Dabbagh
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