Winter Omnipreneurship Newsletter
Tanmiah has launched its new brand equity campaign “With Quality & Innovation... Growing for Tomorrow”
Tanmiah has launched its new brand equity campaign “With Quality & Innovation…Growing for Tomorrow” with the objective of increasing the brand recognition, enhancing brand loyalty, and overall brand awareness to become top of mind.
The campaign is hammering on the notions of “Quality” and “Innovation” with a focus on Tanmiah’s new product ranges “Tanmiah Life Omega-3” & “Taste Secrets”.
We embarked on a 360 Marketing campaign which included TV, Top Chef Sponsorship, Outdoors, On-line, In-store, POSM, and on the ground activations.
Part of the Brand Equity campaign is our sponsorship to Top Chef Season 8 to further increase our reach and awareness on both national and GCC levels.