People, planet, philanthropy and profit. These are the four Ps through which we consider our principle of Sustaining, and they all demand constant innovation. Profit & Philanthropy are covered in Earning and Giving and our sustaining activities focus on People and the Planet; the shareholders of Al-Dabbagh Group, the family members; the people of Al-Dabbagh Group, colleagues, collaborators and customers; and communities that will benefit from our activities geared towards sustaining the planet.

Our founder was always aware of the need to avoid the fate of most family businesses – that 97% never reach beyond the third generation. His Excellency Sheikh Abdullah Al-Dabbagh embedded his philosophy in Al-Dabbagh Group, and the Sustaining aspect of it has unfolded in the family, team members and the businesses.