By Terence Byrne
Managing Director, Petromin Nissan
At Petromin Nissan the opening of a New Showroom is always a special occasion, but especially so a few months ago in Exit 28 Riyadh.
Etab Al-Mutairi became the first Female Branch Manager in the Kingdom for Petromin and was promoted to this position following her success as a Sales Executive at Khurais. The appointment whilst it is a ‘first’ for Petromin is very much hoped will lead to inspiring more Senior roles being led by ladies. Etab has taken to the role extremely well and has made it her own and we are starting to see the fruits of her labours pay off as sales and customer satisfaction have continuously improved and at this point in writing we are in fact having our best month yet!
We have a plan to continue to empower women within Petromin NISSAN and we are confident that more and more ladies will see what can be achieved and want to progress their careers with us, just like Etab. We already have female Sales Executives and other positions and we now really want the appointment of Etab to be a catalyst for the future, but not limited to Branch Management or a particular department.
We believe that the Motor Trade has traditionally been a male dominated space and industry, and it is obvious, exciting and pleasing that times are changing and at Petromin we want to be at the very forefront of these changes we would always invite all ladies to follow in the footsteps of what we hope will be the first of many appointments of this nature.