Over the past period, Dukan launched and concluded a business campaign in partnership with HYPE Innovation. The campaign asked Dukan team members to contribute ideas and solutions to enhance the Dukan app. After all, who better than both team-members and customers know best what our app will need to function optimally?
The method of online collaboration was quickly embraced and has generated very promising results from participants. Blue collar participation has been particularly impressive throughout this campaign; colleagues in this category were more active than white collar colleagues. Out of the total of 185 ideas we received, 34 will be turned into concepts and 4 have been selected for direct implementation. Those who submitted ideas for the chance to win a new iPhone 11 have contributed with promising ideas on: quickly reordering ideas from the app and offering app-only products.
Not only has this experience ultimately lead to the improvement and enhanced efficiency of our business, it has fostered a great company culture sentiment by providing the opportunity to put into practice the 3 principles, 5 values and 10 golden rules of our ecosystem: Omnipreneurship.
This is the first campaign of this kind launched at Dukan, and the team-spirit and collaboration it has brought about has been inspirational and will no doubt last long beyond the conclusion of the challenge.